We've just finished working on our new website at BusyVids.com and it's now live. This is a different website from the .co.uk version and it's targeting bigger businesses and corporate companies. It's really just another branch in the continuing growth of the BusyVids brand. And that's what I'd like to talk to you about today... branding.
More specifically using video for branding.
To build brand awareness you need to have lots of exposure for your business. I mean your business has just got to be everywhere. You have to become a household name or at least synonymous with your products or services and an expert in your field. You have to build trust, you need loyalty from your customers and you obviously want them to buy your products... often.
Big brand names like Coca-Cola, Nike and Google absolutely dominate their markets. Their logos are instantly recognisable and their marketing messages are welcomed. Branding is important if you want to dominate your market but it takes quite a bit of work to get to the top and even more trying staying there. However, I think of getting to the "top" as more like teetering on top of a very thin spire. Take your eye off the market and you can very easily fall off.
Big names fall hard and it only takes a little scandal or a dodgy product to turn devoted and loyal customers into arch enemies baying for blood... or justice... or compensation.
So is it really worth all the time and effort trying to build a brand? Of course it is... it's just business at the end of the day.
There are several ways in which you can build your brand and video is just one of them but in my humble opinion it's one of the most effective both in terms of cost and investment. ROI is measurable over long periods because the life expectancy of a video is hundreds of times longer than that of a text ad or a banner ad. However, the most interesting aspect of all, with video marketing, is something that no other form of marketing has the power to do...
People share videos on their smart phones and on social media every single day, irrespective of whether it's an advertisement or not. This just goes to prove that people love video. And if people love video then why are you not getting yours out there where people will share them, spreading the word... for free.
Now let's look at why people share videos...
It's because they're funny, crazy, ridiculous, furry, baby, insane, unusual, spooky, loving, caring, human, sympathetic, revealing, newsworthy, cutting edge, musical, inspiring... I could go on and on but do you see... it's really not too difficult to have a video that fits snugly into one of these, well... reasons why people share.
The video content simply has to reach out and touch people. It has to engage them, motivate them, hit the emotional button and hey presto!... it will be on its way around the Internet. Keep doing this and you will surely build your brand very quickly. For the most part, you can forget about the old ways of getting your business message out there.
Make your business product or service seem like fun and deliver your message in a sensitive way that triggers emotional feelings and the credit cards will be out before you know it.
Busyvids can help you... Visit our new website here: www.busyvids.com
All for now,